For South African property developments
Every lead, every channel, every unit. One screen.
Erf runs the whole sales funnel for your development — the website, the ads, the WhatsApp and email conversations, the lead pipeline and the unit inventory — and shows you which rand of marketing produced which sale.
Selling a development shouldn’t take seven logins and a monthly PDF.
A website from one agency, ads from another, leads in a spreadsheet, WhatsApp on a salesperson’s personal phone, a price list in Excel. Nobody can answer the only question that matters: what is each channel actually selling? Erf exists so the developer reads the answer themselves.
The journey
One system, the whole journey.
Here’s what Erf runs for your development, step by step. Every screen below is the real product — a demo development, so the numbers are fictional and the software is not.
Step 1 · The website
A website that sells stands, not just pictures.
Your development gets a launch-grade website in days — art-directed, fast, POPIA-compliant, and updated by you in minutes without being able to break it.
It’s wired to your inventory: buyers browse live availability, click their actual stand on the masterplan, and enquire about that unit. A sold unit un-sells itself from the site the moment you mark it sold.
Step 2 · The ads
Ads and posts from the same desk.
Facebook and Instagram ads with AI-drafted copy, targeted around your development, and organic posts scheduled on a calendar — all from the same screen as your leads.
Every ad starts paused behind a daily spend cap, so nobody fat-fingers a budget. QR-coded tracked links cover the billboard and the print ad too.
Step 3 · The conversations
Conversations where SA buyers actually are.
A real WhatsApp Business inbox inside Erf — the lead’s full file beside the chat, 24-hour-window rules enforced so your number never gets sanctioned.
Email campaigns and automations ride two delivery providers with retry, and every open and click feeds straight back into the lead’s score.
Step 4 · The pipeline
A pipeline that tells your team who to call this morning.
Every lead is scored out of 100 from what they’ve shared and how they’ve engaged. The system ranks the call list — hot-but-stalled, never-contacted, re-engaged, cooling — with one-tap call and email.
Speed-to-lead is measured, because in property it’s the whole game.
Step 5 · The inventory
Inventory that’s always true.
Development → phase → unit, with prices and statuses journalled on every change. Monthly price update? Paste it straight from Excel, review the diff, apply.
The website, the sales team and the director all read the same truth.
Step 6 · The answer
Attribution you can take to a board meeting.
Which channels sell — not clicked, sold. Ad spend joined to named leads and their pipeline stage, cost per lead per channel, and a map of where your buyers actually come from.
Emailed to you weekly, exactly mirroring the dashboard.
Cost per lead · Channel → sale · Weekly email
Engineering facts
Built so nothing slips.
Not marketing lines — this is how the system is put together.
No lead silently lost
Server-to-server capture, an hour of retries, an escalation inbox, and a daily synthetic test lead proving the path end to end.
Emails that arrive
Six delivery attempts across two providers over 24 hours. Outlook-proof, one-click-unsubscribe compliant.
AI that knows your development
Site copy, emails, ad copy and captions drafted in your voice from your brief and your own photo library — a human publish gate on everything.
POPIA by architecture
Consent receipts, purpose-separated cookies, automatic retention expiry, and South African data residency.
Getting started
What you bring. What stays yours.
Getting a development onto Erf is days, not months. Keeping your existing website? That works too — Erf captures its leads server-to-server, so nothing is lost in the handover.
You bring
- Your brand pack — logo, renders, photos, plans
- Your unit list and price list — Excel is fine, the importer eats spreadsheets
- A few sentences about the development — background for everything the AI drafts
- Your team’s names and emails — roles keep outside agencies away from buyer data
- Your accounts connected, not surrendered — Facebook, Analytics, WhatsApp
Stays yours
- Your domain, your data — leave Erf and you keep all of it
- Your Meta assets and ad account — partner-shared, you keep billing
- Your WhatsApp number — connected via Meta’s own login, never your password
Built for South Africa
Software that knows where it lives.
Not an imported CRM with a rand sign bolted on — Erf is built around how South African developments sell, and around the rules they sell under.
WhatsApp-first
Because SA buyers are — a real WhatsApp Business inbox, with the 24-hour window rules enforced.
POPIA designed in
Consent receipts, retention windows, buyer export and delete — compliance is code, not a policy PDF.
ZAR, SA maps, SA hosting
Rand pricing, South African maps, and your buyers’ data resident inside the country.
How developments sell here
Phased releases, off-plan, long buyer journeys — billboard and word-of-mouth tracked next to Facebook.
Live on the Garden Route
PieterKoen Gardens ran its whole pre-launch on Erf.
Before a single unit was released, PieterKoen Gardens’ pre-launch — the ads, the tracked links, the lead capture — ran on Erf. In its first month the portal logged 249 visits from 16 South African towns and 10 countries abroad, with leads captured before the website even went public.
The panel isn’t a brochure claim: it’s the development’s own Google Analytics visit-origins, the same numbers its developer reads on the Erf dashboard.
Book a demo
See it on your development, not ours.
Thirty minutes, your numbers, your questions. We’ll show you the live system — including the demo estate you’ve just seen screenshots of.
30 minutes
A working session, not a webinar — bring the person who runs your sales.
Your development
We walk through your stands, your channels and your current follow-up.
Straight answers
Setup, pricing and timelines answered on the call, not in a follow-up deck.